Fully immersive extended reality applications

Leverage technology to impact business.

With the rise of computer powering, internet broadband and the ever-growing popularity of mobile connectivity, formerly considered futuristic or disruptive technologies have settled in our modern-day society. Furthermore, the arrival of 5G networks – promising faster speeds and more reliable connections – will definitively unlock the full potential of Extended technologies (XR). XR is an umbrella term that encompasses the technologies behind the various forms of computer-altered reality: Augmented Reality – AR, Virtual Reality – VR and Mixed Reality – MR.

A tech driven company, Crozzroads is aware of the evolving nature of technology. Our company continuously monitors major technological developments in order to capitalise on new innovation and to stay ahead of the curve. Today, as technology is intertwined in all aspects of business and life, it quickly became clear that it can give organisations a leading advantage and benefit their business in ways previously unimaginable. Emerging tech must, as such, be part of the growth strategy of any company.

Augmented reality, virtual reality and mixed reality.

AR – Key features & benefits

Augmented reality provides a real time enhanced version of reality created by blending the physical world with digitally-created content – sounds, 2D / 3D visuals, videos, etc. The digital information overlay is displayed via a hardware device – smartphone, tablet or head mounted display.

VR – Key features & benefits

Virtual reality replaces the real world with a simulated digital 3D world and allows the user to immerse in a digitally created artificial world and interact with it – being a reproduction of the real-world environment or a totally imaginary universe. The experience is visual, auditory, spatial and, in some cases…

MR – Key features & benefits

Mixed reality is again a blend of the physical and digital worlds. What characterises a mixed reality experience is a seamlessly fusion of the user’s real-world environment with digitally-created content, where both environments can coexist and interact with each other. MR not just overlays but anchors virtual object…